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Buzz's Business Blog

Hello, my name is Buzz. My parents named me after the second man to walk on the Moon. However, my ambition isn't to reach the moon, I am aiming for a fantastic career in business. My dad left town when I was pretty young and so I didn't see him as I was growing up. Thankfully, my uncle Bob was a great influence. Not only is he a great guy, he is also a great businessman. For the past 8 months, Bob has been offering me advice about the range of different businesses I could start. i hope you enjoy my blog.


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Buzz's Business Blog

4 Ways To Design The Perfect Custom Stickers For Your Business

by Carolyn Jordan

Custom stickers are a great way to build your brand and promote your business. They're fun, versatile, and the cost per unit is much lower than for many other promotional goods—what's not to love? If you're interested in designing some custom stickers for your business but aren't sure how to use them to their best advantage, read on for four easy tips that will help you make your new stickers as effective as possible.

1: Keep your design clean and simple.

Not everything prints well, and stickers don't usually benefit from intricate art. Clean lines, clear sections and bold colours are all parts of good sticker design, along with simple shapes and straightforward detail—you'll want to avoid too much shading or a lot of 'fiddly bits'!

2: Design a sticker people want to use.

It's all well and good making stickers that are like little adverts, complete with your company name and your contact details and all—but will people want to use them? By making use of your logo, mascot and other brand iconography in creative, appealing ways, you'll be able to keep your brand front and centre in people's minds by giving them something they'll want to decorate their laptop lid or smartphone case with.

3: Play with shape and include a bold outline.

Plain, ordinary circular or square stickers are all well and good, but they can seem a little dull. Anything with a more exciting shape than that is bound to be a hit! Using a bold, solid outline right at the edge goes a long way toward defining that shape, too, and gives your stickers an increased visual appeal.

4: Check your colour space before you submit.

When you look at colours on a computer, they're effectively 'made' of light—the backlight in your LCD screen. This means that colours on screens tend to have been mixed in one of the RGB colour spaces, as those are the main light-based models. On paper, though, colours are made not of light but of pigment. So printed images tend to be set in the CYMK colour space, and anything you design on a screen for printing on paper will need to take that into account! Even the most basic of graphic design programs should give you the option to switch between the two models, but you'll need to check which you're using and spend some time colour-matching—particularly for logos and brand colour schemes.

Reach out to a custom sticker printing service to find out more.